Thursday, June 29, 2006

$21 Million Opening Day for "Superman Returns"

According to various Box Office experts, "Superman Returns" brought in $21 million on its opening day on Wednesday.

It was the 29th-largest opening day and eighth largest for a Wednesday.

"Superman Returns defeated our expectations," said Jeff Goldstein, Warner Bros.' executive vice president and general sales manager. "We were looking at Batman Begins [as a benchmark] and hoping to hit $20 million and we exceeded $20 million." Studio exit polling indicated that 58 percent of the audience was male and that those over and under 25 years old were equally represented.

The $21 million opening day puts "Superman Returns" just behind last year's "War of the Worlds", which collected $21.3 million before moving on to earn $121.2 million its first seven days. However, Superman has a slight advantage over Spielberg's movie, as next Tuesday is the Fourth of July and more people will be able to head to theaters.
Singer's film debuted in 3,915 theaters and will expand to 4,064 theaters on Friday, the fourth-widest release ever. "Spider-Man 2" holds the opening-day record for a Wednesday with $40.4 million.
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